Uncovering the story your data is waiting to tell

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By uncovering meaningful patterns in consumer behaviour and market trends, we guide businesses toward smarter, faster, and more confident decisions.

Grow smarter, faster & more confidently

We offer tailored data solutions that simplify complexity and enable strategic decision-making. Our services are designed to meet the unique challenges of your business.

Data Analysis & Market Insight

Turning complex data into actionable insights and uncovering patterns and trends to solve your business challenges. From market dynamics to consumer behaviour and competitive landscapes, we deliver clear answers that drive smarter decisions and strategic success.

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Establishing insights as a core function in your business

We work with you to establish insights as a core function within your business, equipping your marketing teams with tools and processes to drive growth. From brand tracking to innovation frameworks, we help you centre on your customer and adopt a data-driven approach for informed decisions and improved performance.

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Open Data Mining

We harness publicly available data to uncover valuable insights that are often overlooked. By leveraging open data, we help you profile audiences, identify opportunities, and solve business challenges—without the costs of proprietary data.

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Bespoke Qualitative & Quantitative Research

We design tailored research solutions to meet your business needs. From qualitative interviews to large-scale surveys, we use the best methods to deliver reliable insights, providing clarity on key questions and guiding your strategy.

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Why others trust us

We combine analytical expertise with creative problem-solving to provide fast, actionable insights. We understand the demands of senior decision-makers and are committed to delivering quality, quickly.

Collaborative approach

We work as an extension of your team, aligning closely on your objectives to deliver the results you need.

Tailored to you

We take the time to understand your business, working closely with our partners to craft solutions that are uniquely suited to you — not one-size-fits-all.

Agile expertise

Partnering with experts who each bring over 20 years of experience, we take your brief, develop a clear plan, and deliver actionable insights and recommendations designed to help your business grow—enabling you and your team to make smarter decisions, faster.

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Discover how we've helped businesses grow

Suzy is smart, pragmatic, insightful and does the most essential thing; she turns the complicated into simple compelling and actionable recommendations. Suzy was an invaluable asset to our insights team and always went above and beyond the brief to help us as a team to learn and make the best decisions for the business.

Dan Chadwick
CMI Director, Unilever Deos

Craft Insight got to work on our International Expansion programme at speed and with rigour. They quickly got the project off the ground, liaised with agencies, hit our internal deadlines and produced meaningful results and actions that have enabled us to make sound business decisions for growth.

Jenny Kennedy
Global Head of Insight & Category, St Pierre Bakery

Suzy managed the team of FMCG specialists within the distinct VNU Spectra team. Her abilities, creative insight and disposition make her one of the most compelling individuals I have ever had the pleasure to have worked with. Any organisation lucky enough to have Suzy on board will know the benefits she brings immediately. Tenacious, hard working, straight talking, she delivers!

Andrew Gell
Consultant Analyst, Acxiom

Suzy from Craft Insight is a very focused individual. She managed to implement a complex study for us, which many others had previously tried and failed to do achieve. She is creative, flexible and determined to find a solution to meet the needs of her client and their business.

Dawn Farren
Senior Director, Pepsi Lipton JV

Suzy was contract manager for a large data contract my organisation had with Claritas. She provided first class personable support in the design and set-up of the contract, and in its subsequent delivery and management. She had an excellent understanding of the products, how they could be innovatively applied, and turned round often complex contract and data requests with speed. I would have no hesitation in recommending her.

Victoria Gell
Director, Policy and Operations, Victorian Skills Authority

Discover how we've helped businesses grow

Suzy is smart, pragmatic, insightful and does the most essential thing; she turns the complicated into simple, compelling and actionable recommendations. Suzy was a critical part of our insights team and always went above and beyond the brief to help us as a team to learn and make the best decisions for the business.

Andrew Gell
Consultant Analyst, Acxiom

We work with you to establish insights as a core function within your business, equipping your marketing teams with tools and processes to drive growth. From brand tracking to innovation frameworks, we help you centre on your customer and adopt a data-driven approach for informed decisions and improved performance.

Andrew Gell
Consultant Analyst, Acxiom

We harness publicly available data to uncover valuable insights that are often overlooked. By leveraging open data, we help you profile audiences, identify opportunities, and solve business challenges—without the costs of proprietary data.

Andrew Gell
Consultant Analyst, Acxiom

Suzy got to work on our International Expansion programme at speed and with rigour. She quickly got the project off the ground, liaised with agencies, hit our internal deadlines and produced meaningful results and actions that have enabled us to make sound business decisions for growth.

Jenny Kennedy
Global Head of Insight & Category, St Pierre Bakery

Ready to uncover insights to help your business grow?

Whether you’re sourcing new data or need expert analysis and insights, we’re here to help give you a strategic advantage.

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